Fri, 05 Sep 2025 18:00:00 GMT
–
Readiness and Content ideas/suggestions
–
Accepted
Subject:During our Rhythm of Business call with BDO on Tuesday, we explored the comparative value of the MPX data set versus Spark and Ascent. The conversation revealed a recurring blocker: partners are unclear on how MPX differs from Spark/Ascent and what unique insights it offers for execution. This confusion is slowing adoption and limiting the impact of MPX in partner planning.BDO expressed interest in using MPX more deeply but requested a walkthrough of the portal and a clearer articulation of the outcomes MPX supports. They also asked for help identifying three specific outcomes they should be driving from these meetings, indicating a need for more structured guidance on how MPX can be operationalized.This presents an opportunity to:Create a simple comparison framework between MPX, Spark, and Ascent.Highlight MPX’s unique value in surfacing partner-specific execution signals.Provide outcome templates or examples to guide partner usage.Improving clarity here could accelerate MPX adoption, reduce friction in partner meetings, and improve alignment on execution priorities.Program (Optional): MPX Partner API / Partner Execution Enablement