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  • GTM Feedback — Turnkey Content Lacks Practical Value for Security Plays

    Problem: Microsoft-provided turnkey content for security programs lacks actionable depth and requires heavy customization. Context: Feedback from Alison and team indicated that current materials do not support effective customer engagements and lack updated enablement documentation.Impact: Reduces partner efficiency and slows time-to-value in security engagements.Idea: Co-develop modular, scenario-based content with partners that includes real-world use cases and flexible templates.Business Impact: Improves partner enablement, accelerates security solution adoption, and supports strategic OKRs.
  • Clarifying MPX Data Set Value vs. Spark/Ascent for Partner Execution

    Subject:During our Rhythm of Business call with BDO on Tuesday, we explored the comparative value of the MPX data set versus Spark and Ascent. The conversation revealed a recurring blocker: partners are unclear on how MPX differs from Spark/Ascent and what unique insights it offers for execution. This confusion is slowing adoption and limiting the impact of MPX in partner planning.BDO expressed interest in using MPX more deeply but requested a walkthrough of the portal and a clearer articulation of the outcomes MPX supports. They also asked for help identifying three specific outcomes they should be driving from these meetings, indicating a need for more structured guidance on how MPX can be operationalized.This presents an opportunity to:Create a simple comparison framework between MPX, Spark, and Ascent.Highlight MPX’s unique value in surfacing partner-specific execution signals.Provide outcome templates or examples to guide partner usage.Improving clarity here could accelerate MPX adoption, reduce friction in partner meetings, and improve alignment on execution priorities.Program (Optional): MPX Partner API / Partner Execution Enablement