Suggested by Karen Karen Garber – New
Softchoice is deprioritizing Microsoft Immersion Briefings because: 1. Programmatic ConstraintsParticipant Cap: Microsoft’s Immersion Briefings limit sessions to 35 companies, while Softchoice’s Customer Immersion Experiences (CIEs) often host 50–150 customers. This cap makes the program less scalable for their engagement model.Environment Requirement: The mandate to use Microsoft’s environment for Immersion Briefings was seen as unnecessary because customers already have access to the needed environment for Copilot Chat. 2. Survey & Proof of Execution (POE) IssuesDual Surveys: Microsoft requires its own survey in addition to Softchoice’s, which leads to low response rates and extra friction for customers.POE Flexibility: Softchoice wants Microsoft to accept partner-led survey data for POE, but this is not yet confirmed.3. Misalignment with Softchoice’s ModelSoftchoice has a mature one-to-many CIE program that scales better and aligns with their go-to-market strategy. Immersion Briefings feel restrictive compared to their established approach.4. Strategic FocusSoftchoice is prioritizing broad Copilot Chat engagement (upsell, cross-sell, net new) over program-specific targets like QuickStart or Immersion Briefings. They want flexibility to execute at scale and demonstrate impact through their own metrics.